Merry X-Ray: One-Stop Shop for All Diagnostic Imaging Needs
Bernard Amato, CFO For over six decades, Merry X-Ray (MXR) has been a leading provider of diagnostic imaging equipment, software sales, and services. As a one-stop shop for all diagnostic imaging needs, MXR offers everything from lead aprons to high-end MRI systems, saving radiology purchasing and service departments’ time and money. The company is poised as a national service and equipment provider for all levels of healthcare, from small private practices all the way up to the largest hospitals, by offering a full range of imaging equipment suited for any medical environment. “We are a rapidly expanding service group that can educate and provide real solutions for every diagnostics imaging modality coupled with installation, applications and reduced cost of service agreements,” says Ted J. Sloan, president of Merry X-Ray.
The Executive Management Team is headed by Sloan and Jeff Root, the Vice President of Merry X-Ray—both being with MXR for more than 25 years. The team has grown over the past 18 months, further strengthening the overarching hierarchy of MXR. John Schaefer, Chief Operating Officer, was added to bring the operations of MXR, Consensys, Nationwide, and other acquired companies together, to run as one unified operation. Bernard Amato, Chief Financial Officer, was moved from the CFO position of Nationwide to CFO for all of MXR to further unify the financial side of the business. Shelby Lemler, Corporate Director of Service, was added to unify all of the MXR field engineers and technical support teams into one cohesive service team.
Expansion Through Acquisition
Through the acquisitions of Consensys Imaging Service and Nationwide Imaging Services the company was able to gain both expanded capabilities and equipment, as well as technical expertise in the fields of computed tomography (CT), magnetic resonance (MR), mammography and ultrasound. In reference to the Consensys acquisition “Service is a key component to the MXR model, and this acquisition has enabled us to enhance the value we can offer in terms of preventative maintenance, repairs, consulting, and more,” says Sloan.
These acquisitions have strengthened the company’s national presence across the U.S. “Typical medical equipment dealers are confined to their local geography, which often limit their ability to work with a large integrated delivery network (IDN).
We foresee continued growth for our service group, allowing us the opportunity to create even more efficiencies for our customers
Our national coverage enables us to cover the needs of entire IDNs, which has helped create many in-roads for the company,” says Sloan.
The company’s product portfolio has expanded to include MR, CT, Ultrasound and Mammography equipment sales with both new and reconditioned options. High quality reconditioned equipment allows the company to meet the financial as well as efficiency needs of its diverse customers.
Service for All Imaging
At MXR, customer service is of number one priority. The company is committed to quality service, products, on-time delivery, and offering value that is distinct from OEM providers. While OEM providers can offer equipment, MXR technicians also provide installation, maintenance, and repair for all imaging technology. Holding to these promises means a sincere effort from every member of the MXR team. Today, the company employs 60 sales representatives and nearly 300 service technicians in various sites throughout the country. The company’s qualified engineers are factory trained in analog and digital X-ray equipment, CR, PACS, traditional roller transport chemical film processors, multi-loaders, laser imagers, among others. This way, MXR supports major medical equipment manufacturers such as AFP/Dent-x, Agfa, ALLPRO Imaging, Aspyra, Aycan, Barco, Carestream/Kodak, Codonics, and Del Medical.
The rapid expansion of the service group truly allows them to educate and provide real solutions for every diagnostic imaging modality. MXR’s services can be tailored to meet the needs of each facility type. The company offers a sales force that can educate and provide real solutions for every diagnostics imaging modality. The team conducts honest and frank conversations with the client to provide viable options, not just sales talk. The company is committed to quality service, products, on-time delivery, and offering value that is distinct from OEM providers. While OEM providers can offer equipment, MXR Field Engineers also provide installation, maintenance, and repair for all imaging technologies. Field Engineers are experienced and trained in multiple modalities and multiple vendor platforms, offering service from conventional x-ray systems to high end CT and MRI scanners.
Today, the company employs over 60 sales representatives and nearly 300 Field Engineers in various locations throughout the country. MXR also boasts a large support staff including dedicated customer service groups that take pride in the work they do.
Pointing to the inside culture of MXR, Sloan believes the company to be more of a family. By incorporating this culture of closeness, the company has successfully created a motivated workforce with every member of the staff dedicated to the overall success of the company. “MXR was founded on these principles, and after 60 years of continual growth, the values have remained the same,” boasts Sloan.
What empowers the team to provide complete equipment and service experience for customers is the company’s continued education, cross-training of salespeople and service engineers, along with creative partnering and the ability to think and work outside the box.
Leading the Marketplace
Currently, the company is in a unique position with tools, products, people, and experience to truly support the diagnostic imaging industry in completely new ways. Combining the experience of its acquisitions, MXR encourages creative thinking to differentiate itself in the marketplace. What empowers the team to provide complete equipment and service experience for customers is the company’s continued education, cross-training of salespeople and service engineers, along with creative partnering and the ability to think and work outside the box. Further, MXR is entirely debt-free, which helps keep vendors confident in their relationship. Being debt- free is also an appealing quality for customers as it inspires confidence in the longevity of the business. All of these make MXR’s employees feel a sense of pride and gain personal satisfaction from the work they do.
"We are a rapidly expanding service group that can educate and provide real solutions for every diagnostics imaging modality coupled with installation, applications and reduced cost of service agreements"
As the technology advances, MXR is working to make sure the customers stay current on the technology landscape. “There are a number of reimbursements available for providers related to the equipment they are operating,” remarks Sloan. To that end, the company is making an effort to be at the forefront, enabling customers to get reimbursed at the highest rates available by bringing them to the leading edge of existing technology.
MXR will continue to enhance the success of its customers through diagnostic imaging modalities across several manufacturer brands. “We foresee continued growth for our service group, allowing us the opportunity to create even more efficiencies for our customers. MXR will continue streamlining processes and expanding education and workforce development as well as products and services offered,” concludes Sloan.
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